Last Week’s Clever Campaigns – Nutella, Ray-Ban and Beefeater Grill

Last Week’s Clever Campaigns – Nutella, Ray-Ban and Beefeater Grill

By myclever™ Agency

Continuing our weekly series, we sum up last week’s best social media campaigns from Nutella, Ray-Ban and Beefeater.

Nutella – 50 Years Full of Stories

Nutella launched their first global marketing campaign to celebrate their 50th birthday by asking fans to share their love of the brand with ‘50 Years Full of Stories’.

Fans can upload their videos, photos and even text their stories in exchange for a personalised Nutella label. Whilst also being entered into a prize draw to win a chance to attend a number of birthday parties being hosted by the brand across the globe.

The stories on the campaign website can be filtered by country and media format, while also tagged with categories including breakfast, friendship and love.

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Ray-Ban – Made by Ray-Ban

Ray-Ban launch their first video game Facebook app that allows fans to save their Facebook friends in a virtual world.

The interactive game allows you to unlock different levels by ducking under mines and jumping over pits.

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Beefeater Grill – Celebrating 40 Years of Steak

Beefeater celebrates their 40th birthday with Vernon Kay as front man also celebrating being born in 1974.

Along with over 350,000 prizes up for grabs and new signature dishes available in Beefeater restaurants they’ve launched a Gold Rush Facebook app. The game gives users the chance to reveal golden tickets with the chance of winning a starter and dessert to a Kindle Fire and Apple TV.

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Which is your favourite campaign?

This post was written by myclever™ Agency

Exceptional marketing is driven by human insight. myclever™ Agency craft beautiful, useful and engaging experiences with social media at the heart.