How to use micro-content in your social media strategy

How to use micro-content in your social media strategy

By Danielle Wynne

It’s no big secret that the internet has cultivated a world of short attention spans – you’re probably resisting the urge to check Facebook as you read this. This is unfortunate when you’re spending a lot of time and effort creating content for your brand only for nobody to be hooked onto it. This is where micro content can be used.

The basis of micro content is finding new ways to reuse and recycle your content to not only make your content more shareable and readable but to refresh and reuse older content for another purpose.

Here are a few tips for using micro-content:

  • Turn infographics into smaller, snackable info snippets with a quick redesign or even cropping a portion of the original.
  • YouTube videos require a lot of time and effort to create so planning ahead and capturing ‘behind the scenes’ Vine or Instagram videos for your fans to enjoy gets more mileage out of it and can create affinity with the brand. In terms of sharing across platforms, videos translate well on Facebook since the new autoplay feature has been introduced. Stills of the video can also be used for cross-content platforms.
  • Once you have re-used content it’s important it doesn’t get lost between platforms. You need to edit your content for different platforms – read our latest Perfect Posts blog to find out exactly how.
  • Decide which platform is the most suitable – what works well on Twitter won’t necessarily work well on Pinterest, if you keep this in mind then there is a good chance the re-used content will continue to be shared and resonate with the audience you’re aiming for.
  • In line with this, it’s important to keep your content centre of attention and keep your post text short – learning to write properly will help you to be able to say what you need to say in as few words as possible – it is a lot harder than you may think!
  • Finally, if you’re creating content for multiple platforms it almost doesn’t need to be said – make the most of grabbing your audience’s attention and include a call to action to encourage sharing across platforms.

 

Do you have any advice to our readers for using micro-content in their social media strategy?

This post was written by Danielle Wynne

As one of myclever™ Agency's Content Managers, Danielle's role is key to helping ensure client's communities, content and blogs thrive.