Mycleveragency recently had the privilege of working with England’s official tourist board, VisitEngland, on a social media marketing campaign to highlight the wide range of wonderful things the country has to offer.
Watch our video case study below to see what we did and the amazing results we achieved.
VisitEngland has a goal to increase the value of England’s tourism market over the next 10 years as a result providing 250,000 new jobs. To help achieve this we developed a social media campaign to promote the fantastic locations and attractions around the country using user generated content and social media platforms.
Creating a bespoke microsite and Facebook application we asked people around the country to nominate for their favourite places, after shortlisting locations, fans voted for what they thought should be in England’s ultimate Hall of Fame.
The winning places were featured in an exhibition and the campaign received overwhelming press coverage.
This highly successful campaign had a Return On Investment (ROI) of 15 to 1 and an Opportunity To See (OTS) of 200 million. Social media also rocketed with a reach of 6 million people on Facebook and over 600,000 active Facebook participants, 20,000 new Facebook fans and 10,000 new twitter followers.
Natalie Ashworth, Visit England’s Senior Press Officer commented on the work mycleveragency had achieved:
“We were overwhelmed by the public’s response to England’s Hall of Fame. We had almost 1,000 submissions, increased our Facebook fans and Twitter followers by 10% and drove engagement amongst consumers as well as the wider tourism industry. We almost doubled our PR target and achieved a cost per thousand way below industry standard. England’s Hall of Fame was such a success that we turned it into a pop-up exhibition on London’s Southbank on St George’s Day. And the campaign’s legacy lives on today with all the Hall of Fame finalists featured on a microsite created by the team at My Clever Agency.”
Over to you. What do you think of our Hall of Fame campaign?