[Version 5 of our Perfect Posts series is now available as a white paper! Find the latest update & download HERE!]
In our 5th edition of how to create perfect posts on social platforms we give you everything you need to know about creating the perfect posts on social media.
Along with the best and worst times for posting from: LinkedIn, Blog, YouTube, Tumblr, Vine, Google+, Facebook and Twitter.
LinkedIn has become an essential resource for over 3 million companies that use the platform, so we have updated our Perfect Posts infographic to include the B2B channel and to ensure your content will be seen and shared across all platforms.
Your title should grab attention as it is the first thing a viewer will read. Remember to keep it to under 70 characters and include any keywords at the start of the title.
Make sure any keywords are featured in the first sentence to grab people’s attention and let them know what they can expect from the article.
Ideally keep your post to between 500-800 words. This will be long enough to get your message across but also not too long that you lose your reader’s attention.
Include links throughout the post to direct viewers to other pages for more information.
Adding an image or graphic to your post will make it more engaging for the reader and make the post more shareable.
Call to Action:
End the post with a call to action such as a question or a link to another post the reader may enjoy.
Share on social:
Add some social media buttons to the post, prompting viewers to share.
Keep Things Positive:
Positivity breeds engagement and sharing. It will help inspire and excite your users.
Pin your most recent/most relevant post to the top of the page to encourage engagement when fans first hit the page.
Provide a Link:
If you’re going to provide a link, make sure you Bit.ly it so you can track how many people are clicking through from Facebook.
Use simple imagery that will be easily seen on mobile devices as 80-85% of your fans will see posts on their phone.
Post when the audience is listening not just when your business is open.
This will ensure more engagement from users.
Engage with users:
Posts don’t just grab attention, comments and responses do. Engage with people and build relationships through conversational dialogue.
Posts with images get the highest amount of engagement on Facebook, so make sure to include one when you can… perfect size 800×600.
The most appealing updates don’t disclose everything upfront, this makes users click to find out more…
Tag Brands and People:
Tag Brands and people, when applicable, they’ll get a notification and potentially engage with that post.
Get involved with the ‘hot topics’ to show your brand is keeping up with real-time events. This will also increase your brand’s visibility.
Increase your page’s reach by adding relevant hashtags to your post i.e. #infographic. Remember G+ will automatically add a hashtag for key/trending topics.
Using full sized images (800×600 px) will make your posts stand out on the page compared to tiny images and link thumbnails.
Find relevant communities to engage with and contribute in. You’ll see an increase in engagement as you all have one thing in common…that community topic.
Interact with Commenters:
Google+ doesn’t have the most active users/brand fans, so when you get comments make sure you extend those conversations.
Use other apps, such as Instafit and InstaCollage, to enhance your photos. Once you’re used to editing your feed will have a consistent look and feel.
Use relevant photo captions to grab the attention of people and include questions to drive comments.
@mention people who have commented to drive two-way conversations. Keep the comments to a conversational level, rather than pushing sales.
Rule of Thirds:
Putting the subject of the photo in only two thirds of the screen makes it more attractive to the eye.
Instagram videos must be 15 seconds long, so make sure the message you’re conveying is concise! Make sure you choose a compelling cover image from the video to encourage views.
There’s always some random hashtags that come round once a week or so, so maybe be aware of them if you want loads of engagement.
Your post should be up to date, informative, relevant and attention grabbing. Aim to use no more than 50 characters and engage with your audience by asking questions.
Provide a Link:
Adding a link to your update will help direct more people to your article.
Edit your description text, be concise and to the point to draw in clicks.
Research & Analyse:
Know your target audience and tailor the post to them. LinkedIn insights is a great tool for this. Learn from how well your previous posts have performed, measure engagement through comments, shares, likes and clicks.
Interact with commenters:
Engage in the conversation and build relationships
with your audience. You could even ask a question to encourage further discussion.
No Human Faces:
Images with no human faces get shared 23% more often than those with human faces.
Images with dominant colours (red, dark green, pink) get 3x the amount of likes and repins.
Light and Colour:
Images with 50% colour saturation get repined 4x more often than those with 100% and 10x more than black and white images.
Use a compelling background that doesn’t take up more than 40% of your image, otherwise you’ll see repins decrease by 50%.
Lots Of Red:
Red or orange images get 2x the amount of repins.
Vertically orientated images perform better than horizontally orientated images. The perfect ratios are 2:3 and 4:5.
Know your post types:
You’ve got 7 options to choose from, make sure it’s the right one for the type of content you wish to share.
Know Your Tumblr Speak:
Or at least be aware of it. You don’t want to be in the middle of a great conversation and show you have no idea that CRYING doesn’t necessarily mean someone is upset…
Tumblr uses hashtags like most other platforms – make sure to utilise them so your posts are easy to find.
Not only will you be more aware of the latest viral post and what others are talking about, it will also encourage others to follow you.
Choose a good theme:
A pretty Tumblr is a successful Tumblr, there are plenty of free themes to choose from when you’re first starting. Usually the simpler the theme the nicer it looks.
Like & Reblog:
This will ensure you are more visible, Tumblr is a very interactive platform – make sure you show some love! (and remember to always reblog, never
Pin your most recent or most relevant tweet to the top of your page to encourage engagement.
Call To Action:
Give a clear CTA so your readers know what you want them to do.
Don’t sacrifice grammar just because you’ve got 140 characters. Avoid abbreviations and all caps.
Bit.ly links generate the most retweets, so shorten all your URLs.
Use questions, facts and figures to engage viewers and drive retweets.
Use mentions to prompt influencers to engage with you and then respond.
Retweet relevant content for your audience, don’t forget to leave 20 characters so users can add their input.
Add an image:
Adding an image or video will make your post more engaging.
Be aware of popular hashtags such as loop and how-to to gain the most engagement, new users normally start at the hashtags.
Master the infinite loop (a video that’ll seamlessly loop forever). To achieve this, your final scene needs to flow back into your original scene.
Don’t rush creating your Vines! Even though you’ve only got 6 secs to play with take your time and execute professionally, don’t try and cram too much in. Remember you can’t edit clips!
Find Your Style:
People who’ve stood out on Vine are the ones who have their own style and nailed it. Think about what you love the most and portray it in 6 seconds.
Buy a tripod. A Vine video with a shaky camera can be annoying and you’ll lose the affect you’re going for.
Possibly the hardest element to control but try to keep a steady hand and minimalise the noise of where you’re shooting.
Re-vine other user’s Vines that your audience will enjoy to create affinity between the brand and influencers.
You want your video to be searchable so remember to change your file name to something relatable before you upload – staying away from MOV1234.mp4.
Call to Action:
Within the description remember to let viewers know what you would like them to do next, you may want to add a link back to your website.
This is what will get people to click and watch your video. Make sure it is attention-grabbing but also informs the audience about the topic.
Add more detail about your video to help viewers find it easily. Use the description to add links to your website and social channels.
Get your video in front of more people by adding tags and using keywords, this will help your video appear in more searches.
Over to you.
What do you think? What are your top tips for creating perfect social media posts?