Last Week’s Clever Campaigns – Mercedes, Samsung and Three

Last Week’s Clever Campaigns – Mercedes, Samsung and Three

By myclever™ Agency

In our weekly round-up series we look at campaigns from Mercedes, Samsung and Three.

Three – #HolidaySpam

Three have launched their summer campaign to support their free overseas service. Taking advantage of the social trend of sharing endless holiday photos, hotdogs or legs, plane wings and travel selfies, the telecommunication giants have shown a high level of social awareness and collated it into a nice little micro site at stopholidayspam.com; The Holiday Spam Crisis Centre.

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While the simply concept is inspired the execution could have benefitted from more social integration. The hashtag #holidayspam ties the campaign together quite nicely and followers are encouraged to use the hashtag on their own posts but there is little in the way of a call to action to inspire traffic to the micro site, which is a real shame.

Watch the full ad below:

Samsung – #UnderWaterSelfie

Staying with the theme of mobile communications, Samsung have recently launched their latest campaign #UnderWaterSelfie to promote their new water-resistant Galaxy S5 phone.

Samsung surprised people alongside Lake Zurich with a unexpected stunt. A diver emerged from the water holding a Galaxy S5 phone in his hands. He then offered the phone to the nearest pedestrian under one condition; they jumped in the water a took an #UnderWaterSelfie.

A video capturing the stunt has been release and has so far amassed over 350,000 views. You can watch the video below:

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Mercedes – #GLApacked

Mercedes have launched a campaign that takes advantage of Instagram influencers alongside a microsite and a competition. They state that every day with the new GLA is a blank canvas so they challenged key creators and influencers to show how they make their mark using a space no larger than the GLA’s cargo space.

Fans can then select the cargo that best suits their life for the chance to win a selection of items inspired by that category.

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Over To You

What do you think? Have you spotted any good campaigns?

This post was written by myclever™ Agency

Exceptional marketing is driven by human insight. myclever™ Agency craft beautiful, useful and engaging experiences with social media at the heart.