Last Week’s Clever Campaigns – Oreo, Corona and Google

Last Week’s Clever Campaigns – Oreo, Corona and Google

By myclever™ Agency

In our weekly round-up series we look at campaigns from Oreo, Corona and Google.

Oreo – Lick Race

Oreo have created an online ‘lick race’ to promote their brand including its Double Stuff Oreo.

A YouTube video promotes the campaign stating ‘we’ve all got something to settle’. While the campaign microsite allows you to upload your own ‘lick race’ where the public can vote.

Questions include who has the best tan from Marbs? Arg or Tom Pearce? And what is best? Juggling or unicycling?

The campaign continues over on its UK Facebook page.

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Corona – #CoronaSunSets

In Corona’s latest summer campaign, the brand partnered with Beatport to introduce Corona SunSet.

The campaign celebrates great DJ’s and dance music, while looking to preserve some of the world’s best beaches.

The campaign microsite is split into three sections including the competition, where budding DJ’s can upload their mixes for the chance to perform live and start a professional DJ career.

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Tickets, where fans can attend one of its festivals featuring artists such as Disclosure, Annie Mac and Rob Da Bank. The festivals are promoted as ‘A new music experience on the horizon’ along with a YouTube video.

Finally, Beach, which is Corona’s sustainability program stating “We’ll dance. We’ll celebrate. We’ll bring on the night with Corona SunSets. And, when we’re done, we’ll restore the pristine nature of our beaches around the world and protect them for future generations to come”.

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The campaign continues over the brands Facebook and Twitter pages.


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Google – Smarty Pins

Google have released a new mapping game, which seems to have no reason behind it except to be fun for trivia and geography enthusiasts!

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Smarty Pins allows you to select a category including Featured Topics, Arts & Culture, Science & Geography, Sports & Games, Entertainment and History & Current Events.

Once you have selected a category questions will appear relating to a certain geographic area asking you to drop the pin, for example “Andrew Lloyd Webber’s musical, ‘The Beautiful Game’, focuses on the troubles in which British city?”

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Over to you.

What’s your favourite campaign?

Check out last week’s campaigns here.

This post was written by myclever™ Agency

Exceptional marketing is driven by human insight. myclever™ Agency craft beautiful, useful and engaging experiences with social media at the heart.