In our weekly round-up series we look at clever campaigns from ASOS, Budweiser and Red Bull.
ASOS – Diet Coke – Treasure Hunk
ASOS have teamed up with Diet Coke to present a unique twist on the famous Diet Coke hunk television adverts with a ‘Treasure Hunk’ on the ASOS website. Although there are quite a few steps to this hunting process (5 in total) they are easy to follow and create what can only be described as a complete journey.
The first step is to watch a short video clip in which an ASOS ‘Hunk’ presents a clue.
Once you have cracked the clue simply type ‘Treasure Hunk’ followed by your answer into the ASOS search bar. Find the hunk on the results page and enter your details for the chance to win.
The campaign presents a new hunk to find every day until the 7th September and prizes on offer include personalised daily prizes and a diamond-encrusted ring-pull necklace.
It is also worth noting the clever use of GIFs on the landing page. There is an animated arrow guiding users to the next step and a clear animation of how to complete the search process, making the steps easy to understand at a glance.
Budweiser – #MadeUnderground
Budweiser have launched a video series to uncover the best ‘underground’ buskers. X Ambassadors’ Sam Harris and collaborator Jamie N. Commons explore London in search of talented buskers to record a remix of their hit single “Jungle” and perform at the Budweiser Made In America music festival.
Red Bull – Focus Test
Have you ever wondered how your reaction time would measure up against a Red Bull Air Race Pilot or perhaps you think you have the problem solving skills of an astronaut? Well now you can find out! The Red Bull Focus Test lets you test, measure and learn how to improve your focus whilst comparing your results with your friends, Red Bull athletes and Red Bull Air Race Pilots.
The series of tests looks at how well you can filter, endure, juggle, adapt, control, solve and react with a variety of skill based tests.
How do you measure up?
Over to you
What do you think? Have you spotted any great campaigns?