In our weekly round-up series we look at clever campaigns from Honda, TripAdvisor and Paddy Power.
Honda – Summer #Cheerance
Honda embraced the traditional car sale mentality hanging banners and flags, taking this Sale! Sale! Sale! approach online, in their own clever way of course.
The car manufacturing giants hosted several “Cheerance” events from August 4th to August 8th with the goal of “spreading cheer to as many people as humanly possible.” The brand used a variety of memes, videos, live stunts and surprise giveaways across Facebook, Twitter and Youtube for its promotion.
In addition to sending other brands tongue in cheek memes:
They also teamed up with YouTube personality Andrew Hales who helped create a video titled Dancing with People in which Hale dances with strangers to help spread the cheer of the event.
And in the spirit of #Cheerance once Honda reach 3 million people they will donate $100,00 to the Pediatric Brain Tumor Foundation as part of the campaign. Hip Hip Hooray Honda!
TripAdvisor – 15 Seconds of Fame
Trip Advisor is following on from its “Don’t Just Visit” campaign by asking users to submit their own versions in 15-30 second videos to show “what it’s like to plan a trip with TripAdvisor – and when you don’t”.
Anyone in America, France or Australia can enter the contest with the chance of winning $25,000 and have their video broadcast as a TV ad for TripAdvisor. The company are also giving 5 runners up $1000 with their videos shown through social media channels.
TripAdvisor CMO Barbara Messing said, “No one knows better than our community of millions of travelers how TripAdvisor makes a vacation great. Travelers love sharing their experiences on TripAdvisor, so we’re excited to get their take on our ‘Don’t Just Visit’ ads by asking them to share their travel stories in a creative new way, with one winning story to air on TV.”
After all, what’s better than getting people to see your ad? Getting them to make it, of course!
Paddy Power – Wrong Number Steve
OK, so this one isn’t technically a campaign but I think it definitely warrants a mention. Paddy Power are renound for being practical jokers but they have pulled of what is arguably the greatest Twitter prank of all time.
After receiving a text from a wrong number, the person at the wheel of Paddy Power’s Twitter account decided that this was an opportunity they couldn’t pass up on.
After naming him “Wrong Number Steve” and using the hashtag #PPTexts, it was left to the people of Twitter to decide poor “Wrong Number Steve’s fate”
Following a string of texts Paddy Power finally came clean about their true identity offer the unfortunate Steve a reward for his sporting behaviour.
Well played Paddy Power.
Over to you
What do you think? What was your favourite campaign from last week?