In our weekly round-up series we look at clever campaigns from Puma, Expedia and Vans.
Puma – #ForeverFaster
Puma have launched their new content campaign #ForeverFaster promoting the Brand’s new tag line of the same name. The tag line represents a “65 year history of making fast product designs for the fastest athletes on the planet” and Puma have called on some of the fastest and best athletes in the the world to back the new ethos.
The content posts show athletes including the fastest man on the planet Usain Bolt with creatives erasing doubt, fear and other character traits that would stop an athlete from achieving greatness.
Expedia – #ThrowMeBack
Expedia are tapping in to the throwback Thursday #tbt hashtag to promote their latest Instagram competition! Expedia are asking their fans to share photos of their favourite summer memories using the hashtag #thowmeback for the chance to win $500 off any booking of a hotel or package from Expedia.com.
Entries are then displayed on the competition page where fans can filter by recency and number of likes.
Vans – Back to School
Vans recently ran a Pinterest Back to School competition where fans were given the chance to win a $300 Vans gift card with three runners up winning a school survival pack including a backpack, shoes and a hoodie.
Fans were asked to pin their school style with inspiration from their Pinterest board before submitting their collection for the chance to win!
Over to you
What do you think? What were your favourite campaigns last week?