In our weekly round-up series we look at clever campaigns from Taxi Stockholm, HSBC and AT&T.
Taxi Stockholm – Taxi Trails
Stockholm’s biggest taxi company, Taxi Stockholm, has just released a new type of tourist guide based on GPS data from millions of taxi journeys around Stockholm – Taxi Trails. The guide is available on mobile, tablet and desktop and forms part of an integrated advertising campaign with outdoor ads in Stockholm and digital ads on Swedish tourist sites supporting promotion of the guide.
The interactive guide allows users to filter hotspots by when the journeys took place, whether it was during the week, weekend, day or nights as well as the demographic of traveller from everyone, posh, in-between and hip to locate hotspots that are you your liking. Once you zoom in on an area you can use the “Explore This Area” button to pin point locations of interest such as bars, restaurants, coffee shops and other attractions.
HSBC – Your Future Self
In anticipation of the upcoming influx of new university students, HSBC has launched “Your Future Self” to generate conversation between the online students community and the global banking institution.
“Your Future Self” is propped up by four documentary-style short movies in which four individuals showcase how university has helped to shape their career.
The second phase of the campaign will coincide with A-levels results and celebrates students getting in to university by asking them to upload a ‘future selfie’ with a vision of where they want to be in the future. The most creative and enterprising submissions will receive a prize that will help them on their path to their ‘future self’.
AT&T – #X
AT&T has relaunched its “It Can Wait” texting and driving website focusing on #X – the symbol it hopes will become universal shorthand for “I’m about to drive” or “I’m driving.”
The website hosts an #Xplanatory video with an invitation to pledge not to text and drive and the opportunity to share the video to Facebook and Twitter with over 5 million people taking them up on this challenge so far.
The campaign is supported by an AT&T DriveMode Android app which, once installed, silences incoming alerts, disables text messaging and directs incoming calls to answer phone.
Over to you.
What do you think? Which campaigns have caught your eye?