In our weekly round-up series we look at clever campaigns from Flickr, LinkedIn and Budweiser.
Flickr – 20 Under 20
Flickr have launched a campaign celebrating the work of the 20 most talented young photographers on Twitter. The 20 under 20 campaign highlights some of the photographer’s work along with a short biography and the option to follow them on the network.
Out of the 20 awardees there will also be Audience Choice Awards for Most Creative, Best Technique and Strongest Portfolio where fans can tweet to vote for their would-be winner or nominate a candidate for the 2015 awards.
The whole thing is presented on a beautifully designed subdomain off the main website, with a minimalistic feel that places a clear focus on the photographer’s work.
LinkedIn – Bring In Your Parents Day 2014
LinkedIn has joined forces with Sir Richard Branson to promote the annual Bring In Your Parents day on 6 November. The event encourages businesses to allow employees to bring their parents to work for the day and LinkedIn has signed up Virgin boss Branson and his daughter Holly to promote the professional online network’s campaign.
LinkedIn will use its social and PR channels to promote the campaign ahead of the 6 November event.
Expressing her opinion in a LinkedIn blog takeover, daughter Holly supported the idea behind the campaign, she said: “Bring In Your Parents Day is a reminder that every generation has something different and valuable to share, and that your parents are just as wonderful and knowledgeable as they were when you were growing up.”
Budweiser – Birthday Budweiser
US Facebook users can now send friends a free Bud Light or Budweiser on their birthday as part of a new initiative which will be rolled-out across the whole of the US next year.
The brand are branching into social commerce with the launch of two programs called Bud Light Birthday and Buds for Buds today.
The campaign lets users give away free Buds to their friends. To send the gifts, Facebook users fill out an online form with their friend’s information and they will receive an online voucher that is redeemable at a bar’s point of sale for a free Budweiser or Bud light.
Social commerce campaigns have been notoriously slow to catch on in the past but maybe, just maybe, Budweiser will successfully crack the formula for success.
Over to you
What do you think? Have you spotted any interesting campaigns?