In our weekly round-up series we look at clever campaigns from LG, Reebok and DDB Stockholm.
LG – Mom Confessions
LG launched its #MomConfessions campaign earlier this year with a series of highly amusing, though slightly cynical, TV spots. Seeded with their Tumblr post confessions (“I go running to relieve stress. Just kidding, I drink margaritas.”) real moms were quick to take to the campaign, posting everything from hilarious mom-hacks to slightly darker insights into parenting.
You can see more confessions over on momconfessions.com but be warned some of the posts are actually rather sad.
Reebok – #ReebokHDS
Reebok’s latest campaign is offering New Yorkers the chance to win a pair of the brand’s new ZJet sneakers. There is, however, a twist. The shoes will be rushed to people at home or at work.
New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get an immediate visit from the brand’s Human Dispatch Service.The campaign is the brain child of Venables Bell & Partners, which, according to Reebok, “brings the ZJet concept to life” by demonstrating how the shoe—which features air channels for maximum cushioning—”propels the runner forward with the power of air.”
DBB Stockholm – Trade Recyclables for Burgers at McDonald’s in Sweden
What’s the best way to get young people into recycling? By offering free burgers, of course!
At least that is what DBB and McDonald’s are finding with their recent collaboration. The campaign in Sweden allows customers to pay for hamburgers, cheeseburgers and even Big Macs with recycled cans. 10 cans nets you a hamburger or cheeseburger, while 40 will get you a Big Mac.
Billboards have been placed across the country announcing the campaign and are centered around areas such as parks and summer festival spots where there is likely to be a lot of teenagers with empty cans in their hands. People can collect a recycling bag from the billboard itself.
Simon Higby, a DDB Stockholm creative, is confident the campaign will get younger people recycling. “Youngsters don’t always have so much cash, but sometimes they can get empty cans,” he said. “So, accepting cans in return for burgers gets them to McDonald’s and the cans to the recycling depot. Everyone’s happy.”
Over to you.
What do you think? Have you spotted any good campaigns last week?