In our weekly round-up series we look at clever campaigns from Chupa Chups, Old Navy and Ronald McDonald House Charities.
Chupa Chups – Get Lolli
Confectionary brand Chupa Chups are raising their Instagram game with a Halloween themed ‘choose-your-own-ending’ style game on the photo- and video-sharing platform.
Get Lolli invites players into a haunted house adventure in search of a kidnapped Chupa Chup lolli before it bites the dust. It uses to combination of Instagram video and tags to help fans navigate the puzzle, with enough horror film quips and video snippets to keep users clicking through and playing the game.
Tinus Strydom, creative director at BBH Asia Pacific, said: “Bringing a new experience to people where they don’t expect it is what our business has become, and what keeps it fun.”
Old Navy – Selfiebration Machine
In honour of its 20th birthday, Old Navy have unveiled their ‘Selfiebration Machine’, and ingenious invention that uses balloons to create unique selfies.
Two machines will be placed on location with one machine in New York City’s Times Square on 22 October 2014, and the second in Los Angeles’ Hollywood & Highland Center on 25 October 2014.
All fans have to do is tweet their selfie with the hashtag #Selfiebration before heading down to the venue to see their image ‘blown up’ and displayed on the ‘Selfiebration Machine’.
Ronald McDonald House Charities – #forRMHC
With another birthday campaign, the charity branch of the fast-food giant has launched its 40th birthday campaign with a series of videos which highlight the stories of those who have benefitted from the charity work carried out by the brand over this 40 year period.
One of the featured stories tells the tale of 10-year-old Chloe, a Taiwanese girl who with a passion for piano who traveled to Chicago to receive the medical treatment she needed.
You can watch Chloe’s story below as she performs via a live stream concert in Chicago’s Millennium Park with renowned violinist Joshua Bell and rapper Diggy Simmons.
The second tier of the campaign simply asks fans to ‘show your socks’; showing your support by sharing images while wearing red and white striped socks.
Over to you
What do you think? What were your favourite campaigns from last week?