In our weekly round-up series we look at clever campaigns from IKEA, Nestlé and eBay.
IKEA – Motivational Mirror
Introducing IKEA’s ‘Motivational Mirror’ – a wall accessory whose only function is to dispense compliments and generally spread good feelings. With personalised messages such as “Magnificent beard!” and “Darling, your dress looks amazing!” the ‘Motivational Mirror’ is guaranteed to put a smile on the face of unsuspecting shoppers.
The Swedish retailer launched their campaign in a British store with the aim of “bestowing personalised compliments to provide the nation with a much needed morale boost.”
The promo stunt comes off the back of research IKEA commissioned that found that 44% of people in the UK are critical of their appearance, while a further 26% stated that they feel uncomfortable looking in a mirror. 26% of those asked revealed that “a kind word” makes them like themselves more and thus the ‘Motivation Mirror’ was born.
You can watch the full advertisement below:
Nestlé – Bra Cam
Nestlé’s Fitness cereal brand has followed up their previous ‘Tweeting Bra’ campaign with a hidden-camera bra campaign. The camera follows a woman’s journey through London and tracks how many times men and women sneak a peak at her boobs.
It’s an interesting social experiment and one which has stirred up plenty of heated conversation in the comments section of YouTube. It has even sparked a brother video where a man uses a ‘crotch-cam’ to catch people staring at his, ahem, bulge.
eBay – Shop the World
eBay have launched their latest global brand campaign with a 60 second spot for ‘Shop the World’.
In an entirely random advert that opens with Godzilla ravaging a city as a Fiat 500 flees the path of destruction before vanishing down a country road, eBay highlight the fact that you can buy pretty much anything on the site, from a pair of shoes from your favourite movie to the guitar of a music icon.
While the premise is simple, the execution is anything but; the brand takes you on a weird and wonderful journey that is so intriguing by the end of the ad you’ve already forgot exactly how weird it actually was.
Over to you.
What do you think? Have you spotted any good campaigns in the last week?