In our weekly round-up series, we look at clever (and spooky) campaigns from Ikea, Hootsuite and Snapchat.
Ikea – Happy Halloween
The Swedish flat-pack furniture giants paid homage to a classic horror film, with their Happy Halloween Video. Working with BBH Asia Pacific, the brand recreated the tricycle scene in Stanley Kubrick’s famous The Shining. In an obvious and pleasing play on the eerie twins’ line in the 1980 classic, little Danny is invited to “Come and pay with us.” With no particular offer or service featured, the purpose is clearly just brand recognition.
The video was hosted by the brand’s YouTube channel and shared on their regional Facebook page alongside promotions for customers in fancy dress on Friday. Watch the video below.
Hootsuite – #Socialnotscary
In a push to promote awareness of their social media management dashboard, Hootsuite released a series of images that pair famous scary movies with their relevant social media platform. While not pushing the boat out, creatively speaking, the campaign does a good job of making their point in a seasonable fashion. With the tagline “Social Media doesn’t have to be scary”, the brand posted the in-house produced images across their own social channels, Twitter followers being encouraged to retweet their favourite images for the chance to win Hootsuite-related prizes.
Best of the bunch were the two GIFs hiding in plain sight.
Universal Studios – Ouija Snapchat Ads
Universal Studios broke new ground by becoming the first brand to have paid advertisements featured on Snapchat. Taking advantage of the short, blink-and-you’ll-miss-it format, Ouija is a horror film about the (Hasbro-owned) board game that speaks to the deceased. The 20 second ads launched on October 18th and sat in the Stories area of the app, marked as “Sponsored”.
The ad gained a lot of traction as many users discussed its appearance and their experience watching it, while digital marketers discussed the possibilities it opened. Watch the video below.
Over to you.
What do you think? Have you spotted any good (spooky) campaigns in the last week?