In our weekly round-up series we look at clever campaigns from McVitie’s, Heineken and United Nations Foundation
McVities – Sweeet
Following their well-received adverts earlier this year, McVitie’s has released the third video in the new “Sweeet” campaign. Making the most of the Christmas tradition of passing a biscuit selection box around the family, this spot sees a range of adorable animals released into the living room. The campaign is part of an effort to reawaken the national treasure; one that involves further seeded content that will (United Biscuits hopes) drive further conversation and shares across social. They are planning to improve sales by 20% by consolidating sub-brands under the umbrella of McVities, with revamped brand logo and resources reflecting the centralised effort.
Watch the latest video below:
Heineken – #SparkMyParty
Partnering with UrbanDaddy, the Dutch beer brand have launched a real time Twitter campaign designed to deliver a party pack to lucky winner (in New York city, that is). Included in the prize is – of course – beer, decorations, a DJ and a photographer, plus gift cards for Uber to ferry guests home safely. To win, users need only tweet the hash tag #sparkmyparty. Aimed at Heineken’s male audience. The intention is that this will inspire men to get out of their comfort zones this festive season. Heineken have seen success with previous real time Twitter campaigns like “Where Next.”
This competition is part of the wider “Spark Your Holidays” campaign, which features special packaging, TV and digital media components and more promotions.
United Nations Foundation – Giving Tuesday
After the mania of Black Friday and the Chaos of Cyber Monday, New York’s 92nd Street Y and the United Nations Foundation have joined forces to make philanthropy the focus of “Giving Tuesday” every Tuesday 2nd December. The idea – now in its third year – is that individuals, brands and corporations all take the opportunity to donate money and services to the less fortunate. Under the hash tag #GivingTuesday, brands are making the link between the donation and the story behind the impact. It’s pretty broad, but it has turned out some decent charitable donations, especially though the #unselfie tag that encourages eople to share their acts of charity over Twitter and Facebook.
Learn more about the campaign below:
Over to you.
What do you think? Have you spotted any good campaigns?