In our weekly round-up series we look at clever social media campaigns from Shutterstock, Netflix and Old Navy.
Shutterstock have made the case for their stock video and audio footage by taking a selection of stylised visuals and paying homage to some of the more iconic directors of today.
Featuring the pastel colours and panning camera shots of Wes Anderson, the haunting, low-light ambience of David Fincher, the hyper-gore of Tarantino, the arthouse of Terrence Malick and Alfonso Cuarón’s Gravity, the video demonstrates what you can do when you choose your imagery and audio cleverly.
Netflix – Watch Together
No doubt you will have had your share of family film time this week.
Netflix hits the nail on the head with its “Watch Together” videos – unscripted spots of families spending movie night together. Putting the emphasis on the children, the adverts show only the positives (no arguments over which film, no stroppy teenagers playing on their phones for the entire film) with a clear message: spend your time off with loved ones and a film from Netflix’s extensive selection.
Old Navy – #StealOrStay
Modernising the tradition of a gift swap with friends, family or colleagues, U.S. retailer Old Navy enlisted 12 creative Viners to promote a twist on the tradition.
The white elephant concept, to open your gift or “steal” one opened before, adds an element of fun to secret santa, while anyone who revined or liked any of the promoted Vines stood a chance of winning one of Old Navy’s give-away prizes. Integrated across Vine and Twitter, the campaign featured animated argyle sweaters demonstrating available prizes.
Over to you.
What do you think? Have you spotted any good social media campaigns?