Social Media Wins At The BAFTAs

Social Media Wins At The BAFTAs

By myclever™ Agency

The 68th annual BAFTAs took place in London on Sunday evening.

Among the nominees were movies such as The Theory of Everything, Bird ManBoyhood, Gone GirlThe Imitation Game, The Lego Movie and many more.


For the first time, a multi-cam live stream of the BAFTA Red Carpet was broadcast via YouTube during the four hours leading up to the awards ceremony. The official hashtag #EEBAFTAs was constantly featured during this stream.

During the ceremony, many favourite nominees won. This caused euphoric outbursts on social media, proving that it really is a fantastic second-screen companion.

myclever Agency BAFTA infographic - Mentions Minute by minute

The first big spikes in mentions were noticeable when Tom Hiddleston (18:04-18:39) and Benedict Cumberbatch (19:07) hit the red carpet.

The next big spikes coincided with the opening of the ceremony and host Stephen Fry kissing Michael Keaton and Edward Norton (21:09). At 21:14, the biggest spike of the night so far occurred when Theory of Everything won the BAFTA for Outstanding British Film, followed by Stephen Hawking coming on stage at 21:17.

There were various small spikes from then on but the overall engagement dropped until Eddie Redmayne won the BAFTA for Leading Actor at 22:34 and Julianne Moore winning the Leading Actress BAFTA three minutes later. The most mentions happened at 22:41 when Boyhood was named Best Film.

We looked at two other events from this weekend; the Grammy Awards and the RBS Six Nations. Whereas the rugby drew roughly half as much attention as the BAFTAs per match, the Grammy Awards dwarfed the BAFTAs in volume of mentions. All three events validate the fact that social media is an important second-screen companion to live televised events. While the ceremonies and matches unfold, many viewers keep on hand on the remote and the other on their devices.

Over To You

What do you think? Do you use social media to engage with award ceremonies?

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<a href="" target="_blank"><img src="" alt="myclever™ Agency #EEBAFTAs Mention Infographic" /><br><a href="" target="_blank">S#EEBAFTAs Mention </a> is an infographic that was produced by <a href="">myclever™ Agency</a>

This post was written by myclever™ Agency

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