On the day Jeremy Clarkson was officially axed from the BBC, only one celebrity story could steal his spotlight.
Zayn Malik has left One Direction.
The news broke on Wedneday and soon after began trending on Twitter.
1D-ers were (understandably) upset – see for yourself #ZaynPain.
I don’t really enjoy the rollercoaster that is life right now #ZaynPain
— zaynmalik1D (@Ellahhelena) March 26, 2015
Coping Through Laughter
In the traditional fashion of the internet, humour was used to mask our #ZaynPain.
So, Zayn steps up to take the heat off Clarkson. That was unexpected. — Dara Ó Briain (@daraobriain) March 25, 2015
Let’s not forget that on this day, not one but two great band of boys were torn apart. Clarkson’s departure from Top Gear leaves a very big pair of high waister jeans to fill…
Zayn malik leaves one direction just has Jeremy Clarkson gets sacked from top gear, coincidence? I think not… pic.twitter.com/iCsuYZxXRK
— Matty Dove (@MattyDove) March 25, 2015
Not to mention, a potential fifth spot up for grabs in the greatest music act of all time…
myclever™ Agency Reacts
We asked around the myclever™ team for their opinions regarding the shock of the century.
“I’m going to need a new calendar now.”
– Thom, Junior Copywriter.
“Xavier is going to replace him.”
– James – Motion Graphic Designer.
“I have my reservations on the matter but I think if we all give them our support, they will ultimately pull through this one and they will fulfil our expectations for their next tour.”
– Xavier, Web Developer and resident 1D superfan.
#ZaynPain By Numbers
We put our social media listening tech to work, to analyse just how much we’re all suffering #ZaynPain. In the day since the announcement, almost 2,000 mentions of the hashtag #ZaynPain have been used to explicitly mourn his departure from the band.
The split is weighted in favour of females but, at 36%, more males than we expected are experiencing this wave of desolation.
Another unexpected statistic is that almost half of this global pandemic is being felt by suffers in the United States – evidence that 1D really did successfully make the leap over the pond.
Over To You
What Do You Think? Will your #ZaynPain ever go away?