Google is recognising the fact that mobile internet usage has exceeded desktop for well over a year.
As we increasingly browse the Internet on our mobile devices – accounting for 60% of all time spent online – Google has taken this into consideration. As of April 21st, Google will be implementing another overhaul of its mobile-search algorithm.
Google’s intention is to reduce load times and improve overall browsing experiences by prioritising mobile-friendly websites over those that aren’t built for mobile.
Our own Simon Alexander recently talked about the Faceboocalypse, the shift in the social media landscape that resulted in brands’ pages losing Likes as inactive accounts were removed from their fans.
What the Faceboocalypse and Mobilegeddon have in common is that they are both a digital wake-up call to digital marketers and a pat on the back to those of use who are doing things right, on social media and search.
The change is meant to lower sites in Google’s mobile-search results if they have links that are difficult to open, text that is too small to read or images that are distorted when on a smartphone screen.
Although Google has changed its algorithm before, this time it is set to be more dramatic. Independent analyst Greg Sterling states that websites that are currently ranked number one and two in a search could potentially fall to ninth or tenth place, causing a loss of thousands for businesses.
The most hard hit could be small businesses that haven’t had the resources or the budget to amend their website.
“Google has always been about relevancy, and content is king,” Itai Sadan, CEO of website building company Duda, says, “but that’s changing. Yes, they’re saying content is still extremely important, but user experience is just as important. It’s not sufficient to have all the right content — if people come to your site and the content is there but it’s not readable, that’s not good.”
It’s not all negative though. The change in Google’s algorithm will encourage those websites that aren’t responsive to realise they need to change their current user experience to ensure continued success within their business.
What This Means For Your Website
Building websites, microsites and web apps for mobile first is nothing new.
It’s something we’ve been doing at myclever™ Agency for years. What the latest update to Google’s ranking algorithm means is that those websites that aren’t responsive will lose ground to those that are.
However, the reality is that those websites that aren’t mobile-friendly will already have experienced the impatience of mobile users
Intelligent brands and publishers that fall into this category will undoubtedly be putting this right rapidly by optimising their websites for mobile, while those that have already got mobile-friendly sites will enjoy the honeymoon period that follows and their search page ranking rises.
Over To You
What do you think about the changes in Google’s algorithm? Share your experiences with us.