Paid Social is the biggest gig in town.
It’s that simple.
As organic reach fades out across social media platforms, the clever marketer knows that amplifying their brand’s message effectively and efficiently involves social ads.
We’ve pulled together some key stats that illustrate how powerful and important paid social is to the modern marketer.
You can check out our infographic below, updated to show the latest happenings in paid social for 2016. Some tantalising updates include:
- Facebook losing ground to the other big players on the social scene
- Twitter making significant gains on its ad revenue
- Staggering uptake of mobile pushing projections for spend even further
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