Facebook is bringing profile pictures to life.
The social media platform’s latest update is exclusive to the native mobile app, and allows people to use a short video in place of the traditional profile photo.
Facebook announced profile videos for mobile users earlier this week, launching initially in the UK before rolling out globally.
The video can last up to seven seconds, and will loop automatically when your profile is viewed.
The Mobile, The Video, and The Engagement
The average UK adult spends more time on mobile media than their desktop or laptop.
In January, Tech Crunch reported that over 526 million people – 38% of Facebook’s monthly active users – access the platform exclusively from their mobile devices.
This is reflected by the fact that 50% of paid social ad spend is mobile.
In 2014, mobile video advertising increased by 192%.
In a nutshell, mobile users love video content.
Snap – And It’s Gone
In addition to the animated profile picture, users are going to be able to set temporary profile pictures.
According to their official announcement, Facebook say,
“Want to support your team in the week leading up to the big game, commemorate a special milestone like a birthday or vacation or show off a great #tbt picture? Now you can create a temporary profile picture specifically for those moments and events. It can be a visual status update to let your friends know what’s going on in your life today, or it can be your statement of solidarity for a cause you feel strongly about.”
In light of the 28 million people who used the Celebrate Pride filter on their profile photo, Facebook are giving us the chance to set pictures that show our personalities for a set timeframe.
Over To You
What do you think? Will you be using a profile video?