We’re feeling quite satisfied at mycleverTM. We’ve just finished the showreel for one of our standout moments. The Bench #LoveMyHood campaign (LMH as it became known internally) was another true representation of how we craft successful paid, earned and owned social campaigns that create opportunities for user-generated content.
It had everything: a hashtag with a clear call to action, fantastic brand advocacy, dynamic dev work, evocative live events, great collaboration with the client and their partners, not to mention with platforms like Twitter and Instagram … like we said, it had everything.
We’re as proud of the process as we are of the results – more than 36 million engagements and just shy of 50,000 interactions. We took notice of what matters to our audience and gave them a place to share their stories – filling up a bank of content to build a cool, vivid and global campaign.
Because this is a world class campaign, you can expect to see it submitted on this year’s awards circuit. You can read the whole story on our case study page. The showreel’s there too, or you can view it (and our other videos) on our YouTube page.
We received excellent support throughout the process from our client, who had this to say about our work:
“myclever™ Agency did a fantastic job in delivering a platform and social campaign that met our brief, hit our objectives and generated great global results.
From design stage, to full back end management of the user-generated Content, their team worked with Twitter and Instragram APIs to pull entries from both platforms. They are a local agency with a global mindset and I have thoroughly enjoyed working with them on several projects.”
Head of Marketing at Bench
The impact of the campaign made real waves – Bench went on to use the campaign front and centre of their global marketing strategy, a real testament to the quality and power of #LoveMyHood.