In a world constantly subject to change, growth and evolution, we love nothing more than to spend our year’s end looking ahead at the digital game changers we’ll be talking about in 2017.
In 2016, we saw the rise of the realities; Playstation VR brought virtual reality gaming to a mainstream audience with games like Batman: Arkham and Robinson: The Journey among the top sellers. Social has moved forward too, with Facebook revealing its new ‘Live’ video function, and Instagram’s introduction of stories. Are “live” and vertical video set to be the main focus for brands in 2017? We’re anticipating how companies might respond to evolving social trends and how their marketing strategies adapt to this new instant video focus.
Brandwatch gives us a possible glimpse of what to expect, with the help of 12 digital industry experts who’ve shared their thoughts on what they see being the biggest trends of 2017.
What are your thoughts on next year’s possible game changers? Tweet us @mycleveragency and @brandwatch. Or if you want to know more about how Brandwatch’s listening tools could benefit your brand? Take a look on their website.