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Twitter and other social media networks spread news, complaints and gossip in real-time. Brands can no longer simply tell consumers what is good for them, they must pull customers in by interacting with them. The consumer voice has reached power like never before and turning a blind eye or failing to keep on top of what people are saying online will have detrimental impact.  Brands that listen, monitor and engage with their customers within the social media space can give customers a great experience, keep them loyal and attract new customers from the positive buzz around the brand that this creates.

Twitter: a social media pr tool

social pr services

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