The social web has fundamentally changed the way in which consumers are targeted with ads, you’ve noticed the chocolate Facebook ad after you’ve ‘liked’ the ‘I Hate Diets’ page right?! Brands can actively target people based on interests, activities, location, age, gender and even what they are typing in real time. This makes for a very efficient advertising platform and an intensely intimate experience with consumers – not to mention bang for your buck, your ads will be exposed to the audience you want. By adding a share feature and encouraging interactivity, brands can not only target ultra-specific audiences, but then they curate and share that ad with their friends, spreading the word of mouth. Just like how those rumours spread in school about my… oh… wait.
Facebook Ad Service
The Facebook ad platform opens up a new world of advertising compared to more traditional PPC platforms. Constantly tweaking the Facebook ad platform not only allows brands to target specific demographics based on profile information, but now allows to target people based on what they are typing, which is pretty clever in our opinion! The days of the unalterable billboard are well and truly being challenged. mycleveragency offers Adcopy, design, profiling advice, budget consultation and ad management; giving expert advise in the ever changing ad medium.
Twitter Ad Platform
Ever noticed how some topics get more of a mention on Twitter than others? It’s challenging to do this organically, but with Twitter’s promoted tweet service brands can now promote their Tweet to make it stand out and give the topic more of a shelf life on Twitter. To do this effectively you must be aware of trending internet and Twitter topics. mycleveragency’s dedicated Community Managers spend most of their lives on Twitter… yeah we all hate them too… they know what is trending (but aren’t very trendy!) and offer expert advice to our clients to help them stay on cutting edge of Twitter trends, ultimately giving more exposure and breeding engagement.
LinkedIn Ad Platform
LinkedIn is the world’s biggest professional networking platform. Advertising on LinkedIn ensures that your audience is viewing your company profile because they either want business or a job. By advertising on LinkedIn consumers feel connected to your brand, seeing your employees, products and services. mycleveragency guides brands through this process, advising on what is appropriate and best practise methods of implementation.
