The social web has fundamentally changed the way in which consumers are targeted with ads. Brands can actively target people based on interests, activities, location, age, gender and even what they are typing in real time. This makes for a very efficient advertising platform and an intensely intimate experience with consumers – not to mention bang for your buck, your ads will be exposed to the audience you want. By adding a share feature and encouraging interactivity, when brands target an ultra-specific audience these audiences can then share that ad with their friends, spreading word of mouth.
Facebook Ad Service
The Facebook ad service opens up a new world of advertising compared to more traditional platforms. The Facebook ad platform is updated frequently to allow brands to successfully target their audiences and achieve the best results possible. The days of the unalterable billboard are well and truly being challenged. mycleveragency offer ad copy, design, profiling advice, budget consultation and ad management; giving expert advise in the ever changing ad medium.
Twitter Ad Platform
Ever noticed how some topics get more of a mention on Twitter than others? It’s challenging to do this organically, but with Twitter’s promoted tweet service brands can now promote their tweet to make it stand out and give the topic more of a shelf life on Twitter. To do this effectively you must be aware of trending topics. mycleveragency’s dedicated Engagement Managers can offer expert advice to our clients to help them stay on cutting edge of Twitter trends, ultimately gaining more exposure and engagement.
LinkedIn Ad Platform
LinkedIn is the world’s biggest professional networking platform. Advertising on LinkedIn ensures that your audience is viewing your company profile because they either want business or a job. Your audience feels connected to your brand because they can see your employees, products and services through your LinkedIn profile. mycleveragency guides brands through this process, advising on what is appropriate and best practise methods for implementation.