Ever wondered who it is talking about your brand online?
Yeah… we saw you… nothing gets passed us. Ear-wigging on Kate and Denise’s chat at the water cooler in a bid to gather some gossip to pass on. Oh sorry, that was us. Everyone has a natural desire to unearth and be part of conversations every once in a while. For brands, these conversations are going on constantly and in order to engage with your key consumers you have to know what and who is talking about your brand. With the explosion of mobile technology consumers are updating their social profiles on a constant basis – remember that guy who nearly knocked you over because his face was in his iPhone; whether they are queuing in a bank, running a marathon or have just received a special coupon, they will tweet. It is in your brand’s interest to know what is being said online… without being covered in sweat by a fun-runner.
At mycleveragency we utilise the most sophisticated social media monitoring tools in order to give you a detailed analysis of online word of mouth. By researching and constructing relevant keyword groups and competitors we also offer online sentiment analysis, letting you know whether your online mentions are positive or negative, so you can take action accordingly.