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HomeAway - #BeHere15

#BeHere15

92% remarketing opt-in rate

The Brief

HomeAway challenged us to drive traffic to their website during January, a crucial period in the holiday industry.

We were briefed to build an engaging, mobile responsive web app within HomeAway’s existing website, and that the project required a rapid turnaround.

The Approach

We knew people love planning holidays so the #BeHere15 site showcased 15 holiday destinations in a dynamic map, with wanderlust-inspiring facts for each location.

We included a competition mechanic, to encourage people to interact with the brand by selecting their favourite destination.

The Results

The competition received 133% of our KPI for entrants, and 92% of entrants said yes to email remarketing.

We reached over 2 million people - an incredible result, relative to the modest budget.

Social ads drove 20% of impressions and enjoyed average CPC and CPE rates at 75% of the industry average.

#BeHere15 captured valuable insights about people’s holiday interests and booking habits for HomeAway’s future remarketing.


Say Hello

Give us a ring at one of our offices today, we look forward to talking to you.

UK
+44 (0) 161 236 6659
CANADA
+1 (778) 840 6603

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