Party Shaker Maker
Conversion Rate of 41%
PaperShaker creates customised invites and photo cards for special occasions including weddings, birthdays, baby showers and holiday seasons.
myclever™ Agency’s brief was to increase website traffic and sales from social media. No problem – what’s more social than a party?
“Party Shaker Maker” invited people to design their perfect party. Our team designed a microsite that suggested a variety of party options in a range of categories. This microsite was integrated into the existing PaperShaker website.
Once you designed your perfect party, you could connect through social to enter a competition. The public voted for their favourite entries, the winner receiving cash and PaperShaker products to get their dream party started.
What was most engaging about the app was how the user could discover new party features and previous entries by shaking their mobile device. Building this feature into the web browser, rather than being part of a native app, was a game-changing mechanic developed by our team.
The simple and instinctive “Party Shaker Maker” app had a conversion rate of 41%.
Thousands of people shared their perfect party, while three-times as many people voted for their favourite submission. Over half of the entrants opted in to email re-marketing.
“Despite Party Shaker Maker being more complex than first envisioned, the site performs fantastically and we’re really impressed at the way the microsite sits alongside the main website.
We've had exclusively positive feedback from our users, and loads of enthusiasm for the functionality that the site brings.
Thanks to the myclever™ Agency team, Paper Shaker Maker is performing very well for revenue expectations.”Commercial Director, PaperShaker