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12 Days of Christmas

12 Days of Christmas

67% Email Opt In

The Brief

Working with high-street footwear retailer Schuh, the objective for myclever™ Agency with this app was to grow brand awareness, while increasing the engagement of the brand's existing Facebook fans in order to reach the friends of those fans. Another aim was to capture the email data of any potential new customers for re-marketing purposes.

The Approach

The "Schuh 12 Days of Christmas" sweepstake app was designed and built by our developers to encourage fun, accessible engagement with Facebook users who Liked the Schuh Page. Every day, they were asked to provide their details and opt in to email re-marketing. For each of the twelve days, a user was selected to win a prize that leveraged the brand partnerships Schuh had, i.e. Onitsuke Tiger and Fred Perry. Users could enter the sweepstake on each of the twelve days, with their entry only counting for that day.

The Results

Across the 12 days that the app ran, there were 23,802 entries, over 2,000 entries a day on average. 67% of entrants opted in to email re-targeting, demonstrating an interest in the brand beyond the competition. The Facebook Page saw its number of fans increase by 6920, a growth of 10.1%. User engagement peaked at 3,245 during he Sweepstakes, compared to 2,552 prior to it.

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