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Laura Ashely Memories

Memories

10% increase in Twitter followers

The Brief

Laura Ashley sought a campaign to celebrate the company’s 60th anniversary, involving their loyal fans and followers. The campaign needed to increase the engagement of existing fans and followers, as well as attract new ones.

The Approach

We created an interactive app that invited users to tell the story of their most loved products. It gave customers from the brand’s entire history the chance to share their pictures and accompanying stories, filtered by decade along a timeline of the last 60 years. From this, we created a collage of memories surrounding past and present Laura Ashley products. Fans could “love” their favourites.

The Results

The number of users talking about Laura Ashley’s Facebook page peaked at 4.8% during the campaign – more than double the industry average. The Laura Ashley Twitter account gained nearly 10% more followers. The campaign reached 250,000 users overall, including 15,000 engaged users.


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Give us a ring at one of our offices today, we look forward to talking to you.

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+44 (0) 161 236 6659
CANADA
+1 (778) 840 6603

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