UK: +44 (0) 161 236 6659
CA: +1 (778) 373 2141

Sitemap. Privacy.

RBS Royal Bank of Scotland - Webinar Training

Webinar Training

The Brief

RBS wanted a dynamic method of delivering internal social media training across the company. In order to aid a seamless process, the training needed to be shared in a short time-frame: just one week.

The purpose of the training was to improve their reputation management practices, so as to ensure a consistent tone of voice and policy across all of the social media platforms that their brand operates on. With a globally operating bank like RBS, it was essential that they were capable of engaging their social media following in a professional and reliable manner.

The Approach

myclever designed and delivered webinars three times a day, utilising live-streaming audio and visual screen-sharing. This enabled us to deliver the training to a vast audience of over 40 people per session, across multiple time zones; our audience ranged from Edinburgh to London, Hong Kong and the US.

The Results

The testimonials we received confirmed our success.

"Great webinar series... very informative and well delivered. It ran really smoothly!"

Amy Noel, Global Client Services, Econsultancy

"We were really pleased with the webinars, RBS is now well equipped to handle anything on social media!"

Dianne Reid, Engagement Team, RBS

RBS now has an extensive service of Twitter handles to meet a variety of customer needs, and a handful of active and engaging Facebook pages to handle the appropriate user platforms.

Qmee - Online in 60 Seconds

myclever™ Agency designed a unique and engaging Infographic which was published on the Qmee blog.

Read case study
VisitEngland - 101 Things To Do Before You Go Abroad

This campaign reached a total circulation of over 250 million and generating over 30k new Facebook fans.

Read case study
CurvyKate - Star in a Bra

myclever™ Agency reached over 1.5 million people with a blend of organic and paid social content.

Read case study
Bench - #24HourLife

Bench's Instagram following increased by 50%.

Read case study

Say Hello

Give us a ring at one of our offices today, we look forward to talking to you.

+44 (0) 161 236 6659
+1 (778) 840 6603

Follow us