RBS wanted a dynamic method of delivering internal social media training across the company. In order to aid a seamless process, the training needed to be shared in a short time-frame: just one week.
The purpose of the training was to improve their reputation management practices, so as to ensure a consistent tone of voice and policy across all of the social media platforms that their brand operates on. With a globally operating bank like RBS, it was essential that they were capable of engaging their social media following in a professional and reliable manner.
myclever designed and delivered webinars three times a day, utilising live-streaming audio and visual screen-sharing. This enabled us to deliver the training to a vast audience of over 40 people per session, across multiple time zones; our audience ranged from Edinburgh to London, Hong Kong and the US.
The testimonials we received confirmed our success.
"Great webinar series... very informative and well delivered. It ran really smoothly!"Amy Noel, Global Client Services, Econsultancy
"We were really pleased with the webinars, RBS is now well equipped to handle anything on social media!"Dianne Reid, Engagement Team, RBS
RBS now has an extensive service of Twitter handles to meet a variety of customer needs, and a handful of active and engaging Facebook pages to handle the appropriate user platforms.
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