Social media provides a forum for your most engaged and loyal fans to share their thoughts and communicate with you. Positive interaction is a must, as it doesn't take long to 'unlike'. Your fans, new and existing, need engaging otherwise they might jump ship to your competitors. That's where we come in.
Our dedicated Engagement Managers breathe life into your campaigns. By engaging with your fans, we help you to foster a fan base that is active and attentive; sharing your content to their friends and followers. There is nothing more valuable or cost-effective as organic, word-of-mouth sharing. Making your fan base want to spread your content is key to building a sustained web presence. Our team have great experience interacting across several platforms on behalf of your brand, as well as a passion for pushing boundaries, being adaptable to your voice while bringing a savvy approach to public engagement.
Effective social media management transforms your customers into advocates; if someone enjoys your products/services, they might tweet about it; if you tweet back they’ll feel loved; if you then offer deals and monitor the conversations they will become a channel for your business. It’s the same with Facebook; being spoken to by the brand enfranchises the user, makes them feel valued. That’s what gets them sharing your content, and keeps them coming back for more.
By curating your customer base, we can guarantee positive mentions across multiple channels while simultaneously converting negative mentions into positive ones. Creating innovative campaigns and memorably entertaining content ensures that everything your brand does is shared.
By identifying key influencers we are able to effectively spread word-of-mouth through the right social media platforms. We scour the social web to find appropriate channels for your content, we’ll spot potential ambassadors and build relationships with them to get their opinions and help when promoting your product.
When we see where your audience spends its time online, and what networks they operate in, we can target potential leads for you. Pay-per-click advertising, promoted tweets, banner ads and leveraging commercial partners can all place your brand on the screens of people like your customers, helping them to remember you when your product is what they need.