Nikon are a globally recognised producer of photographic lenses. They were looking to improve product awareness for their optical lenses through their social media channels. They were keen to increase engagement with their existing fan base, as well as acquire new users. The scale of their brand - an international reach - meant that they had to operate in multi-lingual communication.
myclever set about building an online community for Nikon by creating posts featuring engaging content, with emphasis placed on highly interactive Facebook campaigns. This was effective at getting people talking about Nikon, increasing their reach organically through existing networks. By starting conversations, Nikon's existing fans advocated the brand to their friends and followers, across multiple platforms.
Over twelve months, Nikon saw its highly qualified following increase 500%, from 100,000 to 600,000 on its Facebook page. On average, each post on this channel saw 4,000 likes, 700 comments and 250 shares - an incredibly high engagement rate. At present, Nikon's Facebook page has a reach of two million users.