As a leading high street retailer, Schuh have a recognizable brand and a solid share of the market via both footfall in their brick-and-mortar sites, and their website store-front. Schuh asked myclever to work our magic for them, to increase awareness of their brand online, to improve the engagement of their current followers and expand their customer email database.
We achieved this in a few different ways. To utilise Schuh's existing web presence, we built interactive applications - content such as fun games, quizzes and sweepstakes – offering prizes such as footwear and holidays to lucky winners. All of these were fully mobile integrated to match the user habits of Schuh's target audience. We also leveraged Schuh's existing partnerships in their marketplace - Timberland, Adidas, UGG, Vans etc. were incorporated to further the reach of our campaigns. Each app had a "Refer a friend" feature built in to encourage organic word-of-mouth spread.
Working with myclever dramatically increased Schuh's Social Media presence. They went from 15,000 Facebook fans in 2011 to over 240,000 now - a rise of 1500%. They were able to collect 100,000 email addresses, and at its height their Facebook page being 'talked about' grew by 3000% for each campaign.