Force Joined Facebook Groups: No Choice in the Matter?

By Rob McNair

Facebook have done it again! Their latest effort to streamline and improve our social experience has ended in disaster! They have added a feature which allows people to add your profile to groups without you knowing it!

Jason Calacanis and lots of others were added to the NAMBLA (North American Man-Boy Love Association) – of which I’m sure a lot of the new recruits are not associated to.

We tried an experiment and couldn’t find the buttons to add anyone. We created a group and then couldn’t wait to add friends, but we couldn’t find the button that allows you to do this. Has Facebook retired this feature quickly and quietly?

Surely with a feature film at the cinemas and a huge users list this couldn’t be a PR stunt? If it was, then it’s done its job, we’re blogging about it, and my Twitter feed has exploded with stories.

Facebook doesn’t need any more exposure, does it? More than likely this is just another mistake, the same mistake as last time.

Zuckerberg is playing God with our profiles, thinking he knows what’s best for our profiles by not including a choice to opt out.

Facebook need to learn the age-old lesson: That if you stick your hand in the fire you get burnt, you won’t do it again. This isn’t the first time Facebook has hit controversy over privacy issues, they need to start learning from their mistakes.

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.