This Week In Social: Path Blazes A Trail, Google Cooks Up Hotpot, Twitter Launch Analytics

By Rob McNair

Path Blazes A Trail, Google Cooks Up Hotpot, Twitter Launch Analytics, Facebook Introduce New Messaging

Path: The Personal Network App For Your iPhone

Path is a new ‘personal network’ app for your iPhone. They call it a personal network because you are limited to 50 friends. The idea being that you can share things with people who you actually want to see it, and not with a faceless army of acquintances.

The main medium of Path is photo sharing, you can tag people, places and things within your photos and then send them out to your Path frineds.

The app is very user friendly and smooth, and so it should be, Path is the brainchild of Dave Morin, a long time Facebook employee who left the company last January, Shawn Fanning, Napster founder, and Dustin Mierau, developer of the Mac Napster client Macster. It’s a pretty impressive team, and from the jobs listings on their page it looks like they’re looking to expand to Android and Blackberry soon.

It has already launched in the UK and is free to download from the app store, get it here.

Facebook Get The Message With New Messaging Tool

Facebook’s new messaging tool wants to aggregate all messages directed at you into one place, by doing this you will not have to worry about who is on email, SMS, or Facebook chat, they will all come to you. Facebook are also bringing social ranking into your inbox, so your inbox will be populated with messages from your friends and their friends, not bills or spam, all other messages will go into an other folder. The new messages also saves all your chat history, making the comparison to a box of love letters.

Google Cooks Up HotPot


Google launched Hotpot this week, a rating tool that allows you and your friends to rate things around you such as restaurants.

When you then search for restaurants in Manchester it will then take into account what your friends have said about those restaurants, and thus affecting your search results.

Read more about it, and sign in and start rating things here.

Buy Facebook Credits At Your Local Tesco

You can now buy Facebook Credits in your local Tesco and Game stores, just in time for Christmas.

Deborah Liu, the manager of product marketing for Facebook credits told The Telegraph newspaper that although Credits could only be spent on Facebook itself, their reach could go beyond the site by using Facebook Connect.

Twitterlytics: The Twitter Analytics Tool Is Almost Here!

With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.

In the images above, you can see how some of this data is charted. A bar graph over 6-hour increments shows you mentions, follows and unfollows, for example, and you can filter tweets by categories that are defined as “best,” “good,” and “all.”

In what might be the best news of all about the lauch, Twitter has told us that it is free, and that they have no plans to charge for it. Read Mashable’s post about it here.

Facebook and Myspace Mashup: Watch This ‘Space’

The integration all looks well and good, but following the announcement I decided to test it by reviving my myspace account, but when I am signed in there is no connect with Facebook button.

Get connected and have a personalised Myspace stream here.

Twing! Twitter And Ping Integration Is Live!

Twitter and Ping Integration is live as of this morning. The next time you log in you will be prompted to link your accounts, once you do this your Twitter followers will be able to see what you are listening to, preview and buy songs through Twitter. Read Lalawag’s report here.

So what questions can we pull from this week? Will you buy Facebook Credits as a present? Will being limited to 50 friends provoke a more intimate social experience? Let us know what you think in the comments!

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.