This Week In Social: Facebook Overhauls Profile Pages, Twitter Talk Trending, Report Reveals Twitter Usage

By Rob McNair

Facebook Overhauls Profile Pages, Twitter Talk Trending, Report Reveals Twitter Usage


Overhauled Facebook Profile Pages


In a bold move Facebook completely overhauled their profile pages this week, so that all the relevant information appears at the top of a persons profile page.

Facebook By Numbers


Right now there’s a new meme spreading through Facebook which is a pretty random game that was started by an unknown user. The game results in status updates which start with a number followed by public messages. Only the person the message is about will know that the message is directed about them.

In order to participate in the game, all you need to do is post the following status update to your profile:

Send me a number in my inbox and I will repost the number and what I think about you in my status! Nobody except me and you will know who I’m talking about. Then post this as your status and try it with your friends!!

While I will not be participating in the game myself, there are already thousands of people playing the game. Who knows how long it will last but it’s definitely another interesting Facebook meme.

As much as my friends said they hated this when it first appeared in their streams, I keep seeing more and more numbers appearing…


Foursquare Admit They Turned Down $140 Million Aqccuisition (kind of)


At Le Web 10, everyone saw the awkward expression on Foursquare CEO Dennis Crowley‘s face when host Loic Le Meur asked him just how large the acquisition offer was that the company recently turned down.

Le Meur guessed around $140 million (whether that offer came from Facebook, Yahoo or another company wasn’t really mentioned, but they are the likely bidders and the topic of the on-stage conversation was Facebook when the question dropped).

Crowley didn’t deny it, and then went on to acknowledge that number is “ballpark”.

Which means Foursquare turned down a $140 million-ish offer, probably from Facebook, when they’d only raised about $1.35 million in seed funding – they went on to raise $20 million moreafter the buyout talks died down. Visionary, or foolish? Brave, or bubble?

For what it’s worth: Foursquare just passed 5 million users, and is seeing 2 million check-ins and 25,000 new users on a daily basis.

Read more on TechCrunch


Twitter Gets Instagram Integration and More!


So who else is joining the pane?, Rdio, SlideShare, and Dipdive. These added to the ones that launched alongside New Twitter such as YouTube, Flickr, USTREAM, and more recently, iTunes, means that less and less, you’ll have to click away from With these additions, they now have over 20 content partners for the right-side pane. It’s becoming quite the platform itself.

Read more at TechCrunch.


The Zuck Gives Away His Bucks


Joining up with Bill Gates, George Lucas, Warren Buffett, and 50 other billionaires, Zuckerberg has agreed to donate the majority of his wealth to charity, as part of theGiving Pledge movement Gates launched back in August.

It’s the largest philanthropic work ever done, with over 50 billionaires pledging to give away most of their fortunes to various charities. They’re not legally bound to do so, but if they renege then I imagine all hell would break loose. Just imagine having Gates’ beady glare on you, wherever you go. *shudder*

Read the full story on Gizmodo.


To Trend Or Not To Trend – Twitter Explains Trending


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Since Twitter first introduced the Trends feature in the summer of 2008, one frequently asked question has been “Why isn’t X trending?” This question has come up around a variety of subjects, from #justinbieber and #adamlambert to #flotilla, #iranelection and #demo2010.


This week, people are wondering about WikiLeaks, with some asking if Twitter has blocked #wikileaks, #cablegate or other related topics from appearing in the list of top Trends.


The answer: Absolutely not. In fact, some of these terms, including #wikileaks and #cablegate, have previously trended either worldwide or in specific locations.

Sometimes a topic doesn’t break into the Trends list because its popularity isn’t as widespread as people believe. And, sometimes, popular terms don’t make the Trends list because the velocity of conversation isn’t increasing quickly enough, relative to the baseline level of conversation happening on an average day; this is what happened with #wikileaks this week.

Read more on the Twitter Blog.


Microsoft Tried To Acquire Facebook


“Yeah we tried to acquire Facebook” Lanman responded to Le Web founder Le Meur, Facebook had a lot of similarities to Microsoft back in the day.”

Kirkpatrick quotes Steve Ballmer offering Zuckerberg $15 billion, also alluded to by Meur onstage. Microsoft ended up investing $240 million at that valuation instead because Facebook would not sell. While onstage, Lanman speculated that Facebook’s valuation could one day be as high as Microsoft’s.

Microsoft and Facebook currently work together in a search partnership where Bing users can view information about their friends’ Likes. Facebook’s new messaging service also has deep Microsoft Docs integration.


Has your Facebook news feed been filled with numbers? Have you taken part in the game? Let us know what you think in the comments!


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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.