This Week In Social: Skype Gets Qik, Schweppes Helps You Hack Your FB Profile , Twitter Launches Mac App

By Rob McNair

Skype Gets Qik, Schweppes Helps You Hack Your FB Profile , Twitter Launches its Mac App


Skype Acquire Qik

Skype announced this week that they have entered into a definitive agreement to acquire Qik, a provider of mobile video software and services that let people capture, instantly share and preserve great moments on video from anywhere. Qik has 60 employees, and is headquartered in Redwood City, California and has an office in Moscow, Russia. We expect to close the transaction in January 2011.

Qik is available on over 200 mobile phones running Android, iOS, Symbian, BlackBerry OS and Windows Mobile, and comes preloaded on a wide variety of mobile handsets through partnerships with handset manufacturers and mobile networks.

Skype and Qik share a common purpose of enriching communications with video, and the acquisition of Qik will help to accelerate our leadership in video by adding recording, sharing and storing capabilities to our product portfolio.

Through this acquisition, we’ll also be able to take advantage of the engineering expertise that is behind Qik’s Smart Streaming technology, which optimizes video transmission over wireless networks.


RootMusic Raises 2.3 Million To Help Bands Build Facebook Pages

RootMusic, a San Francisco-based startup that essentially makes it easier for bands and musicians to set up phenomenal-looking pages on Facebook, has raised $2.3 million in financing according to an SEC filing.

If you’d like to learn more about RootMusic, check out Orli’s post, but basically, RootMusic lets musicians and bands establish fancy Facebook pages, featuring artwork, music, photos, videos, a concert calendar and whatnot.

There’s a free option and a paid option for bands who want to dive deeper into the customization of their so-called ‘BandPage’.

TechCrunch reached out to RootMusic about the financing round, but they declined to provide more details at this point.


Twitter Launches Official Mac Desktop App


Sources confirm that Twitter’s official Mac desktop app will be coming to the Mac App Store.

A few features reported so far are native retweet support, real-time updates and drag-and-drop tweeting capabilities.

Tweetie maker Atebits was acquired by Twitter in the spring of 2010.

In a move that might spell trouble for some third-party Twitter desktop clients, the app will simply be called “Twitter for Mac,” not “Tweetie 2.0″ or anything like that. Twitter’s name on an official app generally spells an uptick in adoption for the official app, never good news for third-party, single-service app makers.


Schweppes Launch Facebook App That Lets You Hack Your Profile Picture

As consumers fully exploit the creative possibilities of the new Facebook profile page photo layout, at least one marketer — Schweppes — is looking to get in on the action.

The beverage firm and its Amsterdam-based digital agency, Super Social, last week introduced an app called Profile Yourself that lets users run one giant photo via multiple windows on a profile page. French artist Andre Oudin is credited with discovering that facet of the new layout. Oudin took advantage of the vertical photo slot on the left side of the page and the five windows to the right to make it appear like his face was looking through the profile page.

Read more on Mashable or have a look at the Schweppes Profile Yourself app.


Do you think Skype’s acquisition of Qik is a good thing? Will Twitter for Mac spell the end for third party Twitter desktop applications? Will you be jumping on the band wagon and changing your Facebook profile picture? Let us know in the comments!


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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.