This Week in Social: Facebook Launches Check In for Events, LinkedIn Reaches 100 Millions Users, Twitter Celebrates 5th Birthday

By Rob McNair

Facebook Launches Check In for Events, Whilst Also Updating the Questions Tool and Testing a Web Search Tool, Raises $41 Million, LinkedIn Reaches 100 Millions Users and Twitter Celebrates it’s 5th Birthday

Facebook’s iPhone App to Let You Check Into Events

Facebook will soon be expanding checkins beyond Places and will add them to Event Pages in the next release of its iPhone application. The coming-soon feature will allow Facebook iPhone app users to check in to Event Pages and tag their friends in the process.


“We’re currently testing the ability for people to check in to Events,” a Facebook representative said. “The feature will be available with the next iPhone version release.”

According to a report from All Facebook, the “Check In” button currently appears on Event Pages on the day of events for select iPhone users.

You can read more on Mashable.

Facebook Launches Updated Questions Tool

Questions originated as people began using Facebook in a new and unexpected way. People would update their status with a question, and their friends would answer in the comments. Facebook saw this and began thinking about how they could make this interaction more useful.


People were frequently asking for opinions (“what are your favourite restaurants in New York?”) or hoping to learn about their friends (“what was your favourite movie as a kid, something you watched over and over?”).

For most of these questions, experts weren’t going to be the best source for advice. The answers to these questions are meaningful or interesting because you know your friends and your friends know you.

Facebook Testing Web Search Tool at Top of Site

In a test which could have significant implications to the world of online search, Facebook is testing the placement of separate web search field at the top of the site.


While it’s not known whether or not Facebook will make this a permanent shift, it’s substantial that the company would even consider having a second search box at the top of the site which sees over 250 million daily visitors. Stuns Valley With Implied Social Network

Much of the story around Color seems to be obsessed with their $41M raise in their A round. Now, we know of many companies that raised $10M to $20M before launch during the last mini-bubble (Yammer, Mahalo, etc). This is double those raises, but one has to realize that in this case, the company has “the nuts” as we say in poker.


Find someone. Take pictures together. Party. Play date. Lunch? Simultaneously use multiple iPhones and Androids to capture photos, videos, and conversations into a group album. There’s no attaching, uploading, or friending to do. Share together in a new, moving social network. Just look around.

You can read more on Launch.

LinkedIn Reaches 100 Million Users

Last week LinkedIn published this interesting inforgraphic displaying the highs and lows of the statistics found in the professional network. It is always interesting to find out that there is a professional Martini whisperer (?) somewhere offering their skills for a reasonable price. Some other interesting facts are that the country with the most growth is Brazil, with a staggering 478% growth and that 100 million business cards are a hell of a lot taller than Mount Everest!



Happy 5th Birthday Twitter

Amazingly, it’s five years ago today that the first tweet was sent. Over these years, Twitter has matured and made an impact in the areas of social responsibility, politics, sports, media, and more. The people who use Twitter have made it what it is today, and on their fifth birthday, it’s the people that make Twitter special who are being celebrated.

Which of the new Facebook features are you most interested in? Do you think can rival Facebook in the social media stakes? What are your abiding memories of the last five years of Twitter? Let us know your thoughts in the comments section below…

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.