This Week In Social: Facebook to Launch Deals, Google Circles Rumours, Facebook Likes More Profitable Than Tweets

By Rob McNair

Facebook to Launch Deals, Google Circles Rumours, Facebook Likes More Profitable Than Tweets, AllFacebook Releases Analytics, Stumbleupon Releases New Ad Platform


Facebook to Launch Deals

Facebook are always looking for ways to create more enriching experiences so that businesses can share, connect, and interact with their customers. Today, they can do this through Facebook Pages, Facebook Ads, and most recently, Facebook Places, which allows customers to share that they’ve visited a business’s physical store location by “checking in” on Facebook. They are now to offer Deals. Deals gives businesses the opportunity to reward customers when they check in on Facebook, and this helps generate awareness, encourage in-store traffic and build customer loyalty. Deals connects businesses with people and helps them become an even larger part of their customers’ conversations. And right now, deals are free for businesses to create.



Google to Launch Major New Social Network Site: Google Circles


Whilst reports about Google launching its social networking site Google Circles at SXSW have proven to be mis-leading, they have not denied its existence. If what we’ve heard is correct, the service will offer photo, video and status message sharing. Everything users share on Circles will be shared only with the most appropriate circle of social contacts in their lives, not with all your contacts in bulk.

The service has been developed with extensive participation by Chris Messina, the co-creator of numerous successful social and software phenomena online, from BarCamp to Hashtags and much more. Messina declined to comment for this story. Jonathan Sposato, CEO of the photo editing service Piknik that Google acquired last year, is working on Circles as well. Sposato may be the only entrepreneur to have sold not one but two startups to Google – having founded Phatbits, a service that was acquired by Google in 2005 and became Google Gadgets. These are heavy hitting tech leaders and the service should be very interesting.

You can read more ReadWrite Web.


Facebook Updates it’s @ Mentions Feature


Facebook has expanded its @ mentions feature, now letting you tag friends, pages, events or groups within comments, turning their names into clickable links by using a simple drop-down menu.

Try it. Start a comment in Facebook, type the “@” symbol, and when you type the first letter of a friend or group’s name, a drop-down menu appears and creates an easily navigated link to that friend or group’s page. When you mention and link to somebody like this, it notifies that person that you’ve done so.

There’s more coolness: According to Inside Facebook, “Admins can ‘use Facebook as a Page’ and publish comments that mention themselves on the posts of other Pages in order to attract people to their Page.”

Read more on Mashable.


Facebook Likes More Profitable Than Tweets


If event registration site Eventbrite’s experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter.

The company announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove $1.34.

The study, which used in-house social analytics tools to track ticket sales on the site, was a continuation of a similar analysis the company released in October after analyzing data from a 12-week period. That study also indicated Facebook drove more sales for EventBrite than Twitter, although the difference between the two networks’ sales per post was greater at that point than throughout the entire six-month period (the “value” of tweets increased).

Read more on Mashable.


Facebook Co-Founder Eduardo Saverin Joins Jumio

In the wake of presenting their advisory board of former executives from Google, Amazon and NASA, Jumio are expanding their board of directors and are closing a $6.5m Series-A financing round.

This week they closed a $6.5 million Series-A round of funding led by Eduardo Saverin, co-founder of Facebook and private investor. Saverin, currently residing in Singapore, will become actively involved in Jumio’s roll out into the Asian market and joins their board of directors. “I’m usually a critical person,” says Eduardo Saverin, “but the last time I have seen such a disruptive idea was actually Facebook.”


AllFacebook Releases it’s Own Stats Feature launches today, thanks to their partnership with Pedigital GmbH.


“AllFacebookStats offers a variety of subscription options ranging from a free two-week test option to subscription plans where organizations and individuals can economically track and compare the performance of their Facebook pages, benchmark versus competitors, make deep analyses about fans, interaction and content, track and compare up to hundreds of Facebook pages, and build dynamic indices to compare against entire markets,” said Alan M. Meckler, chairman and chief executive officer of WebMediaBrands, the parent company that owns


Stumble Upon Launches New Ad Platform


Many of you are already very familiar with the ads platform that Stumble Upon launched in 2006 that introduces quality promotional content to their userbase of over 14 million people (and growing). Today they have taken their tried-and-true model and reinvented it, making it even more effective at directly connecting brands with consumers who are eager to be introduced to and engage with their content. We think this new model, called StumbleUpon Paid Discovery, will solve a lot of thorny problems that marketers face when trying to build awareness and engagement online.


The Real Social Media Champions League


If there were one giant global sports tournament, to be decided by how many fans a team has on Facebook, Manchester United (9.9 million fans) would lose a close, tense final match to FC Barcelona (10.3 million fans).

But what if you decided the winner on how many of those Facebook fans are active – that is, the ones liking posts and making comments? Then Man United’s 256,000 active fans would run away with the trophy. Barcelona wouldn’t even get a runners-up medal. Its 142,000 active fans are fewer than Real Madrid’s 155,000. (All numbers are rounded to the nearest 1,000.)

Read more on Mashable.


Will you be using Facebook Deals? What features would you like to see if Google Circles launches, can Google take on the likes of Facebook? Do you agree that Facebook Likes are more valuable than Tweets? Do you think there are any surprising results from the Facebook active users results? Let us know your thoughts in the comments section below…


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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.