This Week In Social: New Facebook Insights And Privacy Policy, Hootsuite And LinkedIn Unveil New Features

By Rob McNair

New Facebook Insights and Privacy Policy as They Scrap Static FBML’s, Whilst Foursquare, Hootsuite and LinkedIn Unveil New Features and Google Launches Person Finder Service for Japan Quake Victims. 


Facebook Releases New Version of Insights for Websites

Over the past year, social plugins have become an important and growing source of traffic for millions of websites. This week Facebook are releasing a new version of Insights for Websites to give you better analytics on how people interact with your content and to help you optimize your website in real-time.


The update enables publishers to get real-time distribution and engagement metrics of how the content on their site is performing on Facebook, meaning they’ll be able to optimize it for Facebook. For example, publishers will be able to see if a certain post is performing exceedingly well and could adjust its prominence. The metrics, of course, are exportable through the Graph API.

The update also includes a well-rounded look into content performance on and off Facebook. Publishers now can see the impressions, referral clicks and the most popular pages on their site. The Popular Pages view was expanded to include the top 100 pages that are getting the most likes, comments or shares.

You can read more on Mashable.

The updates allow you to generate real-time data on likes (both on facebook and for your website), demographics, popular pages, comments box, and organic search. The process is kept wholly anonymized but allows for more targeted marketing to your customers. Some examples of this data are displayed below;

Like Button Analytics




Popular Pages



Facebook Scraps Static FBML’s

Facebook has now decided to scrap Static FBML’s as of March 11th. This means that after the 11th of March you will not be able to create any new FBML’s, but your existing ones will remain active.


Facebook has listened to the users and have decided to incorperate iFrames into the tabs of a brand page. This opens a myriad of new features for the social savvy user, allowing you to essentially host an entire website within a Facebook tab. It also means that you can create a custom logo that show up next to the tab name below the profile picture in the new Facebook Pages layout.


Hootsuite Unveils Social Analytics

HootSuite Social Analytics provide you with a better view of your social spaces with new, more powerful analytics tools, more ways to measure, and customizable reports, all of which are designed to track campaign success and help you understand the return on your social media investment.

Now you can:

  • Track Twitter brand mentions
  • Measure Twitter profile follower growth
  • Examine Facebook Likes and demographics
  • Overlay social link clicks and website visits from Google
  • Select from over 30 report modules to plug into customizable report templates

Check out the Hootsuite blog for more information.


LinkedIn Announce Today Feature

This week the LinkedIn team announced the launch of LinkedIn Today, which delivers the day’s top news, tailored to you based on what your connections and industry peers are reading and sharing. If you only have five minutes to catch up on news, LinkedIn Today can help you cut through all the clutter, so you can discover the top headlines you need to read to be better informed everyday.


Foursquare Launch 3.0 Version

With the release of foursquare 3.0, Foursquare overhauled everything:  there’s an all-new analytics dashboard with all your venue’s information; there’s a new Specials management system allowing you to run multiple Specials at any venues you manage; and before, during, and after the campaign you can now see aggregate statistics. Starting Friday, those quarter million businesses who have already verified, and the thousands more that join foursquare each week, will have these all-new tools to build their businesses. Here’s a sneak peak at the new Specials creation process:



Google Aids Japan Quake Victims

Google has launched a version of its Person Finder service for people caught up in the Japanese earthquake. The website acts as a directory and message board so people can look for lost loved ones or post a note saying they are safe. It is designed to be embedded on websites and social network pages to reach as wide an audience as possible. The system has proved useful after other disasters that have stopped people getting in direct touch.



Facebook Update Privacy Policy

Now that Facebook has unveiled a privacy policy written in plainspoken English and asked you, the user, for your opinion, have you taken time to read through the information, watch a video or comment?  Maybe not, but privacy experts, consumer groups and Congress sure have.


It was just over a week ago that Facebook launched its latest effort in the privacy war, hoping a privacy policy stripped of legalese and presented in a user-friendly format would silence critics and make its stance “easy to understand.” In a post to Facebook’s site governance section, the company’s privacy team offered a look at its “first attempt” to re-organize, rewrite, and add interactivity to the current policy, now your standard combination of legalese and “fine print.”


With lots of new features and updates being released, what excites you the most? Will you look to embrace iFrames on Facebook? Do you think the new social analysis features on Facebook and Hootsuite are useful? Have you had need to use the Google Person Finder service? Let us know your thoughts in the comments below…

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.