This Week In Social: Facebook Updates Comments Widget For Connect, Facebook Changes Like Button

By Rob McNair

Facebook Updates Comments Widget For Connect, Facebook Changes Like Button, Ditto Helps People Plan Social Outings


Facebook Updates Comments Widget For Facebook Connect

Facebook launched a slew of updates to its public commenting platform Tuesday, and have now launched a video explaining their update to the comments social widget:

You can see a video on the Facebook developers blog on how to install it in five minutes.


Facebook Abandons Share Button



Say goodbye to the Share button because the Like button is taking over.

After months of updates to its Like button, Facebook has released an update that fundamentally changes the button’s functionality to that of a Share button. Now after hitting the Like button, a full story with a headline, blurb and thumbnail will be posted to your profile wall. You’ll also be given an option to comment on the story link. Previously, only a link to the story would appear in the recent activity, often going unnoticed by users.

Though users may now think twice about hitting the button, given how prominently it will appear on their walls and in their networks’ newsfeeds, it should ultimately increase traffic to publishers’ websites.

Read more on Mashable.


Twitter Launches Quick Bar For Mobile, Upsets Many


Twitter has just rolled out a pretty substantial new update to the iOS versions of its app today. Several of the new features look nice, such as the new Tweet box design, and the easier way to find friends via phone contacts. But the most interesting new feature is “Quick Bar” as it finally gives Twitter a way to monetize the app. And it’s already annoying a number of users.

To be clear, Quick Bar is currently only found on the iPhone version of the app. It resides at the top of the Tweet stream and cycles through currently trending topics (and you can swipe to cycle through them yourself). But the key is that it also includes Promoted Trending Topics here. In other words, it shoves ads into the Tweet stream.

Read more on TechCrunch.


Ditto, The New Geolocation Service Aimed At What You Will Be Doing


Think about Foursquare right now. You can tell everyone what you’re currently doing, but there’s no good mechanism for planning something to do or for getting a recommendation for something to do. Sure, you could use “shouts” that way. But no one does. It’s an aspect of realtime that doesn’t really work. Enter Ditto, a new service in the space.

Ditto is an iPhone app in the location space that goes beyond the check-in. Sure, that’s one aspect of it, but if Ditto works as intended, it’s hopefully only the end result. “It is about sharing your intent to do something instead of what you’ve already done,” is how founder Jyri Engestrom explained it to TechCrunch.


Lots of news this week!  Do the new features of the improved like button scare you, or will you embrace them? Will the new and improved Facebook commenting plugin topple Disquis in the commenting world? Will Ditto bring another layer of social into planning activities? Let us know your thoughts in the comments below… 

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.