Check Out the Check-in Data! [INFOGRAPHIC]

By Rob McNair


Digital agency Beyond has come up with a sharp-looking INFOGRAPHIC to visualise what’s really going on with ‘Check-in’ culture via services such as Facebook Places, Foursquaue, Gowalla, Groupon and many more.

The graphic gives a good understanding where location-based services are going right and going wrong whilst also indicating the type of benefits that will motivate consumers to adopt such apps.

In addition, it crucially highlights where and how brands can utilise this form of technology to leverage buzz and sales. Tell us where you check-in below…

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.