This Week in Social: Twitter Link Shortening, Facebook Facial Recognition, Apple And Twitter Partner

By Rob McNair

Twitter Link Shortening, Facebook Facial Recognition, Apple and Twitter Partner, AddThis Measures Social Sharing, World’s Most Exclusive Website and A Birthday Party Meltdown



Twitter Link Shortening


It has been announced by Twitter that there will now be automatic link shortening on Simply just paste a link of any length into the Tweet box and after you’ve composed your message hit the “Tweet” button and Twitter will shorten your link so that it only takes up 19 characters.

Twitter has also added content from Amazon, FourSquare, Meetup and more.

You can read more on the Social Times.


Facebook Facial Recognition


Facebook has been rolling out a facial recognition feature that makes it easier to tag friends in snaps, and it has introduced this feature as a default setting. It basically means that when you try to tag groups of your friends in an album, Facebook will use its facial recognition technology to group similar faces together and automatically suggest the friend you should tag them with.


iOS 5: TweetEverywhere



and Apple have announced a partnership to make Twitter even easier: Twitter is built right into iOS 5, coming soon to iPhone, iPad and iPod touch devices worldwide. This means you will be able to sign into your Twitter account once and then tweet with a single tap from Twitter-enabled apps, including Apple’s apps-Camera, Photos, Safari, Contacts, YouTube, and Maps.


AddThis Launches New Way To Measure Social Sharing


AddThis has launched a new way for publishers to track the sharing that happens in its simplest form — copying and pasting a URL from the address bar and then sharing it out to a social network, email or IM. For AddThis, which is owned by Clearspring, that could represent a huge new trove of data that the company can provide to web publishers.

You can read more on Yahoo.


World’s Most Exclusive Website




Unless you have a verified Twitter account there’s no way for you to get into The World’s Most Exclusive Website. Mashable editor Ben Parr managed to access the site as you can see in the slideshow but couldn’t make it to the final room which you need 5 million followers to access (someone let Lady Gaga know!). Without a verified account you are re-directed to the Olive Garden, a clever marketing ploy perhaps?


Birthday Party Meltdown


More than 1,500 people turned up for a 16th birthday party after a girl accidentally posted an invite to millions on her Facebook wall. Around 100 police officers, some on horses, were needed to control the crowd and there were 11 arrests – plus two fires breaking out. Some of the revellers even brought birthday presents and homemade cake.

You can read more on the Mirror.


Lots of cool developments for Twitter fans this week. which are you most excited about? Is Facebook facial recognition a blessing or a curse, or does it depend on how your night out went? Do you have any chance of getting in to the World’s Most Exclusive Website? (I wonder if we have any secret celebrity readers?). Let us know your thoughts in the comments section below…


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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.