This Week In Social: Foursquare For Klout, Spotify US Launch, Klout Offers Spotify

By Rob McNair

Foursquare for Klout, Spotify US Launch, Klout Offers Spotify, Microsoft Social Platform? and Rihanna Overtakes Gaga



Klout Adds foursquare Check Ins


Social network measurement service Klout has unveiled a new metric to better calculate its users’ overall social reach, adding Foursquare checkins alongside its existing Twitter, Facebook and LinkedIn metrics. Klout’s Foursquare integration will likely see the service assess friend counts, badges and mayorships to better understand how its users interact with others in physical locations, not just on virtual networks. Klout has yet to announce the feature but reports of its integration has already spread to Twitter, where users are already connecting their accounts.

You can read more on The Next Web.

Spotify In America

Spotify is being released to music fans in the US. During Spotify’s invite-only beta stage there will be three options for users; Spotify Free, Spotify Unlimited and Spotify Premium. The launch also involves partnerships with some of the biggest and most pioneering brands in the world. Spotify’s exclusive launch partners are Coca-Cola and Sprite, Chevrolet, motorola, Reebok, Sonos and The Daily. These brands will be launching innovative campaigns in partnership with Spotify in the coming months.

Spotify for Klout


As an added bonus for US music fans, Klout has a limited number of free account invitations to pass out. If your friends trust your influence on music and Spotify, your account might even be upgraded to Spotify Premium. You can go and get your free account here.

Microsoft Planning New Social/Search Hybrid?


It appears that Microsoft is planning a new project called Tulalip and could be positioning it as a hybrid search/social networking service. First reported by Fusible, Tulalip currently sits on the domain, which is owned by Microsoft. You can see the WHOIS record on DomainTools to confirm. With Tulalip you can Find what you need and Share what you know easier than ever. Tulalip currently only offers a “welcome” message that explains itself this way: There’s a non-functioning search box at the top of the page, preceded (mysteriously) by the word “OPEN.”

You can read more Search Engine Land.

Move Over Gaga


Rihanna has overtaken Lady Gaga to become the most popular woman on Facebook. Long hailed as the queen of social media, Lady Gaga was the first living music artist to reach 10,000,000 Facebook fans, beating president Obama in that “race” by about 700,000. However, not even Gaga is untouchable; the equally lively account of Rihanna, updated by one or more ghost writers, has lately been growing faster than Gaga’s. As of this writing, Rihanna has 40,564,950 Facebook fans, some 20,000 more than Lady Gaga‘s 40,543,536.

You can read more on Mashable.

This week we see Klout and Spotify expand. Do you think we will begin to see even more benefits for having Klout? Will Spotify be a success in the US? Are Microsoft arriving too late to the social game if Tulalip is being developed? Or is the name just too hard to pronounce for it ever to be a success? Let us know your thoughts in the comments section below…

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.