This Week in Social: Facebook Introduces Subscribe Button, Facebook Improves Friends Lists, Klout Introduces Topics Pages

By Rob McNair

Facebook introduces the Subscribe Button

It hasn’t been easy to choose exactly what you see in your News Feed. Maybe you don’t want to see every time your brother plays a game on Facebook. You also couldn’t hear directly from people you’re interested in. With the Subscribe button, Facebook are making it easier to do both, you can now follow people you are interested in without being their friend and filter out anybody you want.

Read more on the Facebook Blog.

Twitter to Release Web Analytics

Twitter is a powerful platform for websites to share their content, and drive traffic and increase engagement. However, people have struggled to accurately measure the amount of traffic Twitter is sending to their websites. This week Twitter announced Web Analytics, a tool that helps website owners understand how much traffic they receive from Twitter.

Continue reading on Twitters Development site.

Facebook integrates with Mac Skype

The beta version of Skype 5.4 for Mac, which was made available for download yesterday, lets you connect your Facebook account and add everyone on your friends list to your contacts in Skype.

Carry on reading about this story on the Skype Blog.

Facebook Improves Friends Lists


This week, it has become easier than ever to see more from the people you care about and simpler to share with exactly the right people using Friend Lists. With improved Friend Lists, you can easily see updates from and share with different lists of friends.

Read more on the Facebook Blog.

Klout introduces Topics Pages

Most people immediately reference the Klout Score, their 1-100 rating of a person’s overall influence online, when they think about Klout. users are more than a single number, and Klout’s more than just a score. Klout’s Topic Pages aim to provide more context about a topic and will present top influencers in a given topic, regardless of their overall Klout score.

Continue reading this article on the Klout Blog.

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.