The ‘people talking about this’ metric will count “stories” which means anything that is eligible to appear in a user’s news feed. According to Facebook, this will include:
- Page likes
- Posts on the Page’s wall
- Liking, commenting or sharing Page posts, photos, videos, albums or any other type of content
- Answering a question posted by a Page
- RSVPing to an event
- Merely mentioning a Page
- Tagging a Page in a photo
- Liking or sharing a check-in deal
- Checking in at a Place.
So anytime anyone does any of that long list of things, it’ll be added to a public post of the number of times the brand has been talked about. The actual “story”, i.e. the post, like or whatever, will not be shown.
The metric will include numerical breakdowns, private to Page admins, that will show how much a certain topic the brand posted on its Page was talked about.