This Week in Social: Wildfire Launches New Way to Measure Brand Engagement on Facebook, Twitter Pays Tribute to Steve Jobs

By Rob McNair

Facebook Will Turn Off All FBML On 1st June 2012

In March, Facebook announced a full transition to iFrames, phasing out FBML. Since March, page admins have not been able to create any new FBML apps, but apps which were already in existence remained functional until the deprecation was scheduled to begin. Facebook announced at F8 the official deprecation date of all FBML endpoints will be 1st June 2012. This is the date when any remaining FBML modules inside of Facebook will cease to function.

For more on this story visit the Wildfire Blog.

Wildfire and LinkedIn Bring Social Media Marketing to B2B World

Wildfire have partnered with LinkedIn to bring their Social Media Marketing Suite to the LinkedIn platform. With Wildfire, companies on LinkedIn can create and manage social promotions to generate leads and grow their followers.

Continue reading this story visit the Wildfire Blog.

Wildfire Launches New Way to Measure Brand Engagement on Facebook

Several weeks ago, Facebook selected Wildfire to help advise them on the development of the new metrics for Facebook Pages. These metrics are being launched this week by Facebook and Wildfire have integrated them into their own analytics dashboard. Some of the most notable new data points Facebook launched today include Friends of Fans, Reach, Engaged Users, and People Talking About This.

Read more on the Facebook Page Insights.

Facebook Launches New In-Line Translation Tool

Facebook has quietly introduced a new tool that makes instant inline language translations appear with a single click. This is different from Google’s translation tool this opt-in service is powered by Bing and works on individual posts on Facebook Pages and comments.

Continue reading on Mashable.

LinkedIn Launches Company Status Updates

company follower homepage

Today, LinkedIn  launched Company Status Updates, enabling companies to broadcast messages to its company followers. Now, LinkedIn users who ‘follow’ certain companies will be able to receive more information such as breaking company news, employee moves, job opportunities, or updates on products and services directly from those companies.

Read more on the LinkedIn Blog.

Twitter Pays Tribute to Steve Jobs with 6,000 Tweets Per Second

CNN called Steve, “The Edison of our times” and people paid tribute to the Apple innovator by taking to their Macs, iPhones, and iPads to tweet their condolensces. Trending topics were dominated by Steve Jobs and Apple hashtags after his death, with a peak of 6,000 tweets per second.

We’re a full service social media agency. Check us out on Twitter and hook up on Facebook. Please leave your comments below. . .

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.