This Week in Social: Sponsored Stories In Facebook News Feed, Facebook Most Searched Term Of 2011

By Liam Foy


Facebook will include Sponsored Stories into users’ news feeds from January, the social network has confirmed. Sponsored Stories are generated when a Facebook member clicks on the “Like” button for a certain page, the ads display the friend’s name, photo, and a tagline proclaiming that the person likes a certain advertiser. The introduction of sponsored stories in the news feed next month will mark the first time Facebook has incorporated advertisements in this space since 2007.

More on sponsored stories in the news feed available here.



“Facebook” was the most-searched term of 2011, according to Experian Hitwise. This was the third year in a row that Facebook topped the list. The company’s name accounted for 3.1% of all searches in 2011, a 46% jump over last year. However, if you take into account four variations of Facebook; Facebook,, Facebook Login and, the social networking giant’s share of the top 50 searches was 3.48%.

Continue reading here.


Facebook Launches Suggested Events Feature Based On Checkins

Facebook has rolled out a new feature called “Suggested Events” that uses your account history to offer up events you might like in the real world. the feature is said to draw upon your Facebook check-in history, brand page activity, and the RSVPs of your online friends to compile the list of events. For brands, the feature provides another way for companies to engage with their audience.

More available on this story here.

Pinterest will compete with top social networks

Pinterest, a social networking site with an “online pinboard” interface, has made great strides this year. According to Experian Hitwise, this invitation-only site now has 40 times the number of total visits it had six months ago, now finding its way into the top 10 websites in the category of social networking and forums. The site is especially popular with women between the ages of 25 and 44, which comprise 59% of its readership, and the majority of those visiting Pinterest are female, consisting of 58% of its visitors in the past 12 weeks.

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This post was written by Liam Foy

As Head of Client Services, Liam ensures that all of his clients’ strategies are on track, delivering ROI and coming up with new ideas to drive them forward. Beer makes him tick, reading, learning and drinking it.